Requisition ID R13286 · Begins 3/27/2024

Language Technology Marketing Manager
Apply for paid or volunteer position

We are seeking a full-time professional Marketing Manager. Are you passionate about making a meaningful impact through language technology? SIL International is on the hunt for a dynamic Language Technology Marketing Manager to amplify the reach of our cutting-edge tools and services. In this role, you'll collaborate with internal teams to identify and promote underutilized resources, develop strategic marketing plans, and leverage a variety of platforms to increase visibility and user engagement. If you have a background in marketing and a knack for communication and analysis, we want to hear from you. Come join our mission-driven team and help us make language technology accessible to communities worldwide.

  A Marketing Manager enhances the visibility and utilization of our language technology tools and services. This role will bridge the gap between software developers, area language technology coordinators, and our target audience, ensuring that our impactful tools are both discoverable and accessible.

Job Description

Summary:

A Marketing Manager enhances the visibility and utilization of our language technology tools and services. This role will bridge the gap between software developers, area language technology coordinators, and our target audience, ensuring that our impactful tools are both discoverable and accessible.

Detail:

Major Responsibilities:

  • Work closely with internal teams to identify underutilized or hard-to-find tools and services for targeted promotion
  • Develop and execute strategic marketing plans to increase visibility and engagement with both field users and funders
  • Evaluate and leverage various communication channels, including events, social media, and digital platforms, for promotional activities
  • Monitor and analyze market trends and competitor behavior to inform marketing strategies
  • Management of Language Technology web properties

Minor Responsibilities:

  • Manage a monthly eNewsletter to operational units and registered users
  • Assist in content creation and layout for blog posts and digital newsletters
  • Coordinate with the digital team in tracking and reporting user engagement metrics
  • Stay updated on best practices in marketing and emerging digital platforms
  • Be available to travel for international training events and workshops
  • Be available to travel to meet with the larger department team at least once per year
  • Be available to travel biennially to the Language Technology Conference
  • Participate in professional conferences and meetings

Knowledge, Skills, and Abilities:

  • Strong interpersonal and communication skills, both written and verbal
  • Proficiency in market analysis and understanding of SEO and SEM
  • Attention to detail and a commitment to data-driven decision-making
  • Familiarity with content management systems and customer relationship management tools
  • A high level of adaptability and comfort working in both mono- and cross-cultural environments
  • Good organizational skills
  • The ability to make decisions in a timely manner
  • The ability to generate multiple solutions to the problem
  • The ability to quickly pick up technical concepts
  • The ability to work both with a team and independently, and to multitask effectively

Education and Experience:

Marketing Managers need experience with marketing, social media outlets, and web development. Bachelor's degree in marketing, communications, or equivalent work experience is preferred, but we care more for a heart and mind that are always learning.

Training and Orientation:

Will complete the initial IT Software Department training program and relevant portions of IT Orientation. Ongoing training will be provided for Google Analytics, Google Search Console, and any other SEO tools pertinent to the role.

Job Application

Language Technology Marketing Manager
Apply for paid or volunteer position

About SIL

Dallas, TX - Founded in 1934

SIL is a global, faith-based nonprofit that works with local communities around the world to develop language solutions that expand possibilities for a better life.

Our faith inspires and informs our commitment to expand possibilities for people to thrive. We believe all people are created by God and given language as a means for flourishing. Through language, we understand who we are, experience relationships and explore life’s most important questions.